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McKids was a chain of clothing stores marketed to children and operated by McDonald's Corporation through a partnership with Sears Roebuck. In July 1987, Sears began selling the McKids line of children's clothing. In December 1988, Sears opened the first 7 free-standing McKids stores. In early 1991, all 47 free-standing McKids stores were closed. The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at Wal-Mart. McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.
Video McKids
References
Maps McKids
External links
- TV commercial
Source of article : Wikipedia
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